This research asked if growers who participated in demonstrations were
different from non-participants, and whether any such differences mak
e an impact on demonstration results. We included a non-participant gr
oup as a comparison to our demonstration participants. and use a prete
st/post-test comparison to assess change which may occur as a result o
f the demonstration program in contrast to any pre-existing difference
s which might exist. The results suggest growers' attitude toward and
adoption IPM prior to participating in the demonstration have impacts
on demonstration results. These results highlight the importance of co
nsidering growers' prior attitudes toward the innovation in interpreti
ng the results of research which is designed to show the effectiveness
of the innovation. (C) 1997 Elsevier Science B.V.