STRATEGIC EVALUATION OF ADVANCED MANUFACTURING TECHNOLOGY

This article examines eight cases of justification of Advanced Manufac turing Technology as additional evidence to explain how strategic myop ia understates the benefits that might be obtained from new technology . It also presents a method of evaluating investments in Advanced Manu facturing Technology relative to external key competitive factors. The suggested method starts with identifying market forces, key competiti ve factors, competitive and opportunity gap, and then measures its ben efits through its contribution to the closing of competitive and oppor tunity gap.