STRATEGY RETOLD - TOWARD A NARRATIVE VIEW OF STRATEGIC DISCOURSE

Authors
BARRY D ELMES M
Citation
D. Barry et M. Elmes, STRATEGY RETOLD - TOWARD A NARRATIVE VIEW OF STRATEGIC DISCOURSE, The Academy of Management review, 22(2), 1997, pp. 429-452
Citations number
106
Categorie Soggetti
Business,Management
Journal title
The Academy of Management review → ACNP
ISSN journal
03637425
Volume
22
Issue
2
Year of publication
1997
Pages
429 - 452
Database
ISI
SICI code
0363-7425(1997)22:2<429:SR-TAN>2.0.ZU;2-E
Abstract
Using narrative theory, this article explores strategic management as a form of fiction. After introducing several key narrative concepts, w e discuss the challenges strategists have faced in making strategic di scourse both credible and novel and consider how strategic narratives may change within the ''virtual'' organization of the future. We also provide a number of narrativist-oriented research questions and method ological suggestions.