The doctrine of symbolic speech holds that some conduct, for example f
lag burning, may be sufficiently communicative to warrant First Amendm
ent protection. What conduct constitutes symbolic speech, however, has
been a vexing question. Spence v. Washington established a test to gu
ide this inquiry, requiring courts to examine the actor's intent, the
likelihood of audience understanding of the message being communicated
, and the context of the activity. The traditional conception of Spenc
e has ostensibly focused on the actual intent of the actor and on the
case-specific facts at issue. This Note argues for a new understanding
of symbolic-speech jurisprudence It contends that the actual intent o
f the actor is not an independently relevant factor in the Spence anal
ysis and, to the extent that intent is relevant to the inquiry, it is
imputed intent that matters. Furthermore, this Note argues that courts
tend not to address the facts in a symbolic-speech case at the case-s
pecific level, but rather approach the issue at a much broader level o
f generality. This broad inquiry entails grouping the conduct at issue
together with other similar conduct and investigating the traditional
social meaning of those categories of conduct. Viewed at this level o
f generality, the second and third Spence factors of audience understa
nding and context are Largely conflated. Finally, this Note investigat
es the extent to which this reconceptualization of the symbolic-speech
analysis can serve as a predictive model for future cases.