CHOCOLATE IN CHINA - THE CADBURY EXPERIENCE

Since 1979, China's Open Door policy has attracted increasing foreign investment. To maintain global competitiveness, the British confection er, Cadbury, authorised its Australian subsidiary to develop a chocola te plant in China. This paper details the decisionmaking processes tha t eventually led to a new factory on a greenfield site near Beijing. I t also illustrates some of the adaptations that Cadbury has had to mak e in its product and production procedures in order to match its own s tandards for dairy milk chocolate and yet accommodate guo qing (the sp ecial situation in China).