EVALUATION OF THE ULTRAVIOLET INDEX - MEDIA REACTIONS AND PUBLIC RESPONSE

Background: In response to the increasing rate of skin cancer, particu larly melanoma in the United States, the Environmental Protection Agen cy, the National Weather Service, the Centers for Disease Control and Prevention, National Association of Physicians for the Environment, an d the American Academy of Dermatology, developed the Ultraviolet Index (WI) to inform the public of the strength of the sun's rays and advis e on methods for sun protection. Objective: Our purpose was to evaluat e the extent to which television stations and newspapers reported the WI and assess the public's response to it. Methods: To evaluate the ef fect of this effort, we surveyed television weather forecasters at 185 stations and examined weather pages in 54 newspapers in 58 cities tha t received the UVI reports. We also conducted a population probability telephone survey of 700 white adults (18 years of age and older) in t hese 58 cities. Results: Seventy-one percent of the 169 stations that provided survey data for both 1994 and 1995 broadcast the UVI; 61% of newspapers reported the WI. Nearly 64% of the 700 respondents (n = 445 ) had heard of the UVI. Of these respondents, 38% (n = 170) stated tha t they or their family changed their sun protection practices as a res ult of the UVI. Conclusion: The majority of television weather forecas ters and newspapers reported the UVI. Most of the public was aware of the UVI, causing some to change sun protection practices. Further eval uation is required to maximize the effect of the UVI on sun protection practices.