There are two competing definitions of economics. One, exemplified in
Etzioni's work, stipulates that economics is the study of one kind of
ends, the pursuit of material benefits (welfare). This definition enta
ils that material ends are incommensurable with moral ends. The other.
expressed in Becker's work, registers that economics is the analysis
of one aspect of all ends, optimization. This definition implies that
material and moral ends are commensurable. The paper finds that each d
efinition has its own shortcomings, The paper outlines an alternative
view, illustrated by the difference between gifts and grants, which pr
omises to supplant the shortcomings of each definition.