The idea of trade-offs has been one of the accepted constraints of man
ufacturing strategy development. However, recently the idea of the exi
stence of trade-offs has been called into question. In particular, the
World Class Manufacturing School has stated that they do not exist in
the manufacturing environment. An important feature of the convention
al wisdom of manufacturing has been that if a plant's management wishe
s to achieve good delivery performance on those items that they supply
on a quoted delivery date they need to quote a long lead time. The lo
ng lead times give them the ability to plan production effectively and
so achieve high levels of delivery performance. The purpose of this p
aper was to investigate if the conventional trade-off between lead tim
es and delivery performance still exists. The results of our research
into the trade-off between lead times and delivery performance indicat
e that the conventional wisdom no longer applies. Our results indicate
the reverse situation being present, namely manufacturing plants quot
ing short customer lead times were, in fact, achieving much better del
ivery performance than those plants that quoted long lead times.