Primary human immunodeficiency virus (HIV) infection should be conside
red a key target for HIV prevention activities. Mathematical models su
ggest that the primary HIV infection interval makes a disproportionate
contribution to the HIV epidemic, perhaps accounting for as many as h
alf of the existing infections at any point in time. if this is true,
primary infection presents a special window of opportunity within whic
h to exert a maximum impact on the spread of HIV. A contamination of b
iological, behavioral, and social factors may account for the influenc
e of primary infection on the HIV epidemic. HIV prevention measures ca
n be focused on each of these factors. Biologically, detecting individ
uals early in the course of infection and offering treatment can reduc
e viral load and possibly an individual's infectiousness. Behaviorally
, counseling newly infected persons about the importance of adopting s
afer practices may instill prevention behaviors at a critical time. So
cially, using a network approach to notify persons exposed to those wi
th primary infections can dampen the amplification effect of rapid HIV
spread through high-risk environments. By focusing prevention efforts
on the primary HIV infection interval, public health officials could
increase their leverage in slowing the HIV epidemic.