THE POWER OF PRODUCT PLATFORMS - BUILDING VALUE AND COST LEADERSHIP -MEYER,MH, LEHNERD,AP

Authors
DECK M
Citation
M. Deck, THE POWER OF PRODUCT PLATFORMS - BUILDING VALUE AND COST LEADERSHIP -MEYER,MH, LEHNERD,AP, The Journal of product innovation management, 14(6), 1997, pp. 526-529
Citations number
2
Journal title
The Journal of product innovation management → ACNP
ISSN journal
07376782
Volume
14
Issue
6
Year of publication
1997
Pages
526 - 529
Database
ISI
SICI code
0737-6782(1997)14:6<526:TPOPP->2.0.ZU;2-Q