Ea. Hesketh et Jm. Laidlaw, SELLING EDUCATIONAL EVENTS TO HEALTH-CARE PROFESSIONALS - 12 TIPS ON THE FUNCTION AND DESIGN OF TRIGGER LEAFLETS, Medical teacher, 19(4), 1997, pp. 250-256
An effective commercial organization always promotes the launch of any
new product or service. To achieve their full potential, distance-lea
rning packages and face-to-face courses must also be marketed. Trigger
leaflets, which set the scene for learning, are an important promotio
nal tool. The 12 tips outlined in this paper will help those developin
g educational programmes to assess the importance of such trigger leaf
lets and gain insight into design techniques.