SEMEN DONOR RECRUITMENT STRATEGIES - A NONPAYMENT BASED APPROACH

Actual and projected prohibition of payment for semen donation in the UK and Canada has increased the need to examine alternative methods of donor recruitment, Evidence from a number of sources suggests that th ere is a large group of current and potential donors who are motivated more by meeting esteem needs than by payment. We develop an argument for using social marketing tools to create systematically an esteem-ba sed approach to donor recruitment as an alternative to the payment app roach. We conclude that esteem is a useful method of reciprocating the gift that donors make.