The past two years have seen considerable advances in the important ch
allenge of the relationship between polymer chain architecture and mel
t theology. The promise of new polymerisation catalysts offering great
er control over molecular structure in industrial quantities has given
the field greater impetus. Important work in the parallel areas of co
mmercial grade polymers, tailored model polymers and molecular theory
has led to a quantitative understanding of linear rheology in some cas
es, and the promise of at least a qualitative understanding of the puz
zling but important behaviour of branched polymers under nonlinear def
ormations.