SEN,AMARTYA CAPABILITIES APPROACH TO THE EVALUATION OF WELFARE - ITS APPLICATION TO COMMUNICATIONS

To concern ourselves with the welfare state is to concern ourselves wi th entitlements. This raises the question, entitlements to what! This essay examines the relevance of the thought of welfare theorist Amarty a Sen for the subject of communication theory and policy. Sen's perspe ctive originates from a normative egalitarianism derived from a Kantia n emphasis on the position of the other, which he poses in contrast to utilitarian views on welfare. Sen observes that it is possible to mak e the same set of resources or utilities available to different person s or groups and realise that some are capable of making more effective use of them than others. Applying this ''capabilities'' approach to c ommunication policy leads to the conclusion that it is not access in a crude sense that is crucial, but the distribution of social resources which make access usable. The point of framing the analysis in this w ay is that the focus shifts from a mechanistic and crude preoccupation with utilities to enhancing the satisfaction of media users' needs in the realm of communication.