The orientational ordering behavior of four compounds containing a lat
eral alkoxy chain has been investigated by C-13 NMR spectrometry. The
main core of these compounds possesses three aromatic rings connected
by imine and carboxylate linkages. The lateral chain is introduced ont
o one of the outer rings in the meta position with respect to the carb
oxylate linkage. Three of the compounds have a methoxy group in the pa
ra position with respect to the carboxylate linkage and the fourth com
pound has a hexyloxy chain in that position. By a 2D C-13 NMR techniqu
e with variable angle spinning we have determined the ordering of the
terminal and lateral chains as well as that of the terminal para-disub
stituted ring. The temperature dependence of the order parameters was
determined using the C-13 chemical shifts with slow spinning of the sa
mple parallel to the magnetic field. In each compound, the first methy
lene fragment in the lateral chain adopts a cis conformation so that t
he lateral chain is aligned roughly parallel to the long molecular axi
s. The X-ray structure of one of the compounds shows that the cis conf
ormation of the fragment within the lateral chain persists in the soli
d phase. It was also found that the terminal substituent near the late
ral chain has a great influence on the ordering of the para-disubstitu
ted aromatic ring. These results indicate that the long molecular axis
can be affected to a large extent by the substitution pattern.