CUSTOMER LOYALTY PROGRAMS

Authors
MULLER E
Citation
E. Muller, CUSTOMER LOYALTY PROGRAMS, Sloan management review, 39(2), 1998, pp. 4-5
Citations number
NO
Categorie Soggetti
Management
Journal title
Sloan management review → ACNP
ISSN journal
0019848X
Volume
39
Issue
2
Year of publication
1998
Pages
4 - 5
Database
ISI
SICI code
0019-848X(1998)39:2<4:>2.0.ZU;2-F