Similar size and shape molecules with different electric multipoles ar
e used to investigate effects of dipole and quadrupole interactions on
the average orientation of solutes in nematic liquid crystals. Perman
ent dipoles have a negligible influence on solute orientation. Order p
arameters predicted from strong, short-range repulsive forces coupled
with interactions between the solute quadrupole and the average electr
ic field gradient felt by the solute [EFG] are consistent with experim
ental values. Calculated [EFG]'s are the same sign and similar magnitu
de to those determined previously from D-2 and HD. For the nematic mix
ture 55wt% ZLI 1132 in EBBA, the contribution to solute ordering from
long-range electrostatic interactions is negligible. (C) 1997 Elsevier
Science B.V.