PUBLIC INFORMATION CAMPAIGNS AND AT-RISK VOTERS

In the fall of 1994 a nonpartisan and nonprofit voter information orga nization-Project Vote Smart-designed and implemented an education proj ect for ''at-risk'' voters in northern California. The Project Vote Sm art (PVS) effort was a systematic attempt to provide typically nonvoti ng groups both information and incentive to participate in the Novembe r general election. The results presented here suggest that the receip t of PVS materials did not directly increase the likelihood of voting or election interest. However, the receipt of PVS materials did make v oters feel better about the resources they had to bring to bear on ele ctoral choices.