Ca. Foster et al., AROUSAL AND ATTRACTION - EVIDENCE FOR AUTOMATIC AND CONTROLLED PROCESSES, Journal of personality and social psychology, 74(1), 1998, pp. 86-101
A meta-analysis, a review, and an experiment investigated the effect o
f arousal on attraction. The meta-analysis examined experiments that m
anipulated arousal level. Results indicated that arousal affects attra
ction even when the arousal source is relatively unambiguous. In contr
ast, a review of experiments that manipulated arousal source ambiguity
suggested that arousal exerts a stronger influence on attraction when
arousal sources are greater in ambiguity. The authors proposed a judg
ment and adjustment model that states that arousal automatically affec
ts judgments of attraction but that individuals can correct (i.e., adj
ust) for this automatic effect when the arousal source is unambiguous.
Consistent with this model, an experiment provided evidence that cogn
itive busyness interferes with the adjustment process.