PREDICTING HEALTH BEHAVIORS FROM ATTITUDES AND SUBJECTIVE NORMS - BETWEEN-SUBJECTS AND WITHIN-SUBJECTS ANALYSES

Much previous research (Trafimow & Fishbein, 1994a, 1994b) indicates t hat some behaviors are mostly under attitudinal control and some are m ostly under normative control. Further, other research (Trafimow & Fin lay, 1996) demonstrates that people, as well as behaviors, can be gene rally under attitudinal or normative control. The present research app lies these ideas to the domain of health behaviors. Analyses conducted between-subjects for each behavior, and within-subjects across all of the behaviors, demonstrate that both behaviors and people can be unde r attitudinal or normative control when responding to items pertaining to health.