EXPLORING THE IMPLICATIONS OF THE INTERNET FOR CONSUMER MARKETING - COMMENTARY

Authors
DEIGHTON J
Citation
J. Deighton, EXPLORING THE IMPLICATIONS OF THE INTERNET FOR CONSUMER MARKETING - COMMENTARY, Journal of the Academy of Marketing Science, 25(4), 1997, pp. 347-351
Citations number
6
Journal title
Journal of the Academy of Marketing Science → ACNP
ISSN journal
00920703
Volume
25
Issue
4
Year of publication
1997
Pages
347 - 351
Database
ISI
SICI code
0092-0703(1997)25:4<347:ETIOTI>2.0.ZU;2-4