NEW AND IMPROVED - THE STORY OF MASS MARKETING IN AMERICA - TEDLOW,RS

Authors
MYERS MB
Citation
Mb. Myers, NEW AND IMPROVED - THE STORY OF MASS MARKETING IN AMERICA - TEDLOW,RS, Journal of the Academy of Marketing Science, 25(3), 1997, pp. 258-259
Citations number
3
Journal title
Journal of the Academy of Marketing Science → ACNP
ISSN journal
00920703
Volume
25
Issue
3
Year of publication
1997
Pages
258 - 259
Database
ISI
SICI code
0092-0703(1997)25:3<258:NAI-TS>2.0.ZU;2-L