ETHICAL CORRELATES OF ROLE-CONFLICT AND AMBIGUITY IN MARKETING - THE MEDIATING ROLE OF COGNITIVE MORAL DEVELOPMENT

Researchers in marketing ethics have identified the importance of cogn itive moral development (CMD) in marketing ethics models. This study l ooks at selected correlates of role conflict and role ambiguity in mar keting, especially the mediating role of CMD. of the correlates examin ed, the results seem to support the existence of statistically signifi cant relationships between CMD and role conflict and ambiguity. Implic ations for practitioners are provided. For example, the study could ha ve direct implications for management personnel who have the responsib ility of hiring ethical people and helping them address any role confl ict or ambiguity that may arise from their job.