THE IMPACT OF THE ACADEMY OF MARKETING SCIENCE ON MARKETING SCHOLARSHIP - AN ANALYSIS OF THE RESEARCH PUBLISHED IN JAMS (VOL 24, PG 297, 1996)

Authors
MALHOTRA NK
Citation
Nk. Malhotra, THE IMPACT OF THE ACADEMY OF MARKETING SCIENCE ON MARKETING SCHOLARSHIP - AN ANALYSIS OF THE RESEARCH PUBLISHED IN JAMS (VOL 24, PG 297, 1996), Journal of the Academy of Marketing Science, 25(2), 1997, pp. 138-138
Citations number
1
Journal title
Journal of the Academy of Marketing Science → ACNP
ISSN journal
00920703
Volume
25
Issue
2
Year of publication
1997
Pages
138 - 138
Database
ISI
SICI code
0092-0703(1997)25:2<138:TIOTAO>2.0.ZU;2-8