WINNING THE SERVICE GAME - SCHNEIDER,B, BOWEN,DE

Authors
HULT GTM
Citation
Gtm. Hult, WINNING THE SERVICE GAME - SCHNEIDER,B, BOWEN,DE, Journal of the Academy of Marketing Science, 25(1), 1997, pp. 92-92
Citations number
4
Journal title
Journal of the Academy of Marketing Science → ACNP
ISSN journal
00920703
Volume
25
Issue
1
Year of publication
1997
Pages
92 - 92
Database
ISI
SICI code
0092-0703(1997)25:1<92:WTSG-S>2.0.ZU;2-1