AFTERMARKETING - HOW TO KEEP CUSTOMERS FOR LIFE THROUGH RELATIONSHIP MARKETING - VAVRA,TG

Authors
MORGAN RM
Citation
Rm. Morgan, AFTERMARKETING - HOW TO KEEP CUSTOMERS FOR LIFE THROUGH RELATIONSHIP MARKETING - VAVRA,TG, Journal of the Academy of Marketing Science, 25(1), 1997, pp. 92-93
Citations number
5
Journal title
Journal of the Academy of Marketing Science → ACNP
ISSN journal
00920703
Volume
25
Issue
1
Year of publication
1997
Pages
92 - 93
Database
ISI
SICI code
0092-0703(1997)25:1<92:A-HTKC>2.0.ZU;2-1