PRIMING ON PERCEPTUAL IMPLICIT MEMORY TESTS CAN BE ACHIEVED THROUGH PRESENTATION OF ASSOCIATES

Roediger and McDermott (1995) presented lists of semantic associates ( e.g., door, glass, pane, shade, hedge) to induce false recall of relat ed, nonpresented words (e.g., window). This study procedure was used i n an attempt to determine whether associative activation of target wor ds would be sufficient to produce priming on perceptual implicit memor y tests. Priming of the nonpresented items occurred on both word stem completion and word fragment completion, but the level of priming was generally lower than for items that had been studied. Priming of the r elated, nonpresented words occurred on a conceptual implicit test of w ord association further, the level of priming was equivalent to that o f presented words.