Most studies of organizational performance define performance as a dep
endent variable and seek to identify variables that produce variations
in performance, Researchers who study organizational performance in t
his way typically devote little attention to the complications of usin
g such a formulation to characterize the causal structure of performan
ce phenomena. These complications include the ways in which performanc
e advantage is competitively unstable, the causal complexity surroundi
ng performance, and the limitations of using data based on retrospecti
ve recall of informants. Since these complications are well-known and
routinely taught, a pattern of acknowledging the difficulties but cont
inuing the practice cannot be attributed exclusively to pear training,
lack of intelligence, or low standards. Most researchers understand t
he difficulties of inferring causal order from the correlations genera
ted by organizational histories, particularly when those correlations
may be implicit in the measurement procedures used. We suggest that th
e persistence of this pattern is due, in part, to the context of organ
izational research, Organizational researchers live in two worlds. The
first demands and rewards speculations about how to improve performan
ce. The second demands and rewards adherence to rigorous standards of
scholarship. Ln its efforts to satisfy these often conflicting demands
, the organization at research community sometimes responds by saving
that inferences about the causes of performance cannot he made from th
e data available, and simultaneously goes ahead to make such inference
s. We conclude by considering a few virtues and hazards of such ii sol
ution to dilemmas involving compelling contradictory imperatives and t
he generality of the issues involved.