The content of a polynomial f(t) is the ideal generated by its coeffic
ients. Our aim here is to consider a beautiful formula of Dedekind-Mer
tens on the content of the product of two polynomials, to explain some
of its features from the Feint of view of Cohen-Macaulay algebras and
to apply it to obtain some Noether normalizations of certain toric ri
ngs. Furthermore, the structure of the primary decomposition of generi
c products is given and some extensions to joins of toric rings are co
nsidered. (C) 1998 Elsevier Science B.V.