The experiment reported in this paper used a delayed same/different se
ntence matching task with concurrent measurement of eye movements to i
nvestigate three questions: whether pragmatic plausibility effects are
restricted to certain phrasal environments, how rapidly such effects
are shown in on-line sentence processing; and whether they are a produ
ct of optional, high-level, inferential processes. The results clearly
show that plausibility effects ave not restricted to low-level phrasa
l units and that they appear to arise as a necessary consequence of th
e process responsible for deriving basic sentence meaning. The rapid a
nd highly localized nature of the effects supports a view of sentence
processing involving incremental interpretation of the earliest availa
ble syntactic representations. We argue that the apparently mandatory
nature of plausibility effects, coupled with their insensitivity to re
petition context presents difficulties for both modular and interactiv
e views of sentence processing.