AN EVALUATION OF MARKETING FACTORS IN MARRIAGE ENRICHMENT PROGRAM PROMOTION

Two hundred thirty-five spouses were surveyed, 142 of whom participate d in a marriage enrichment seminar, and 93 of whom did not, regarding influences on their-attendance decision in six major areas: knowledge about seminar facilitator, perceived purpose of marriage enrichment, a nxiety, marital relationship, self-esteem, and constraints to attendan ce. Descriptive data and differences found between program-participati ng spouses and program-nonparticipating spouses are presented. Recomme ndations to researchers and practitioners are included.