The rotorcraft industry is pricing itself right out of the commercial
transportation marketplace, This is illustrated by helicopter prices t
hat have inflated significantly faster than consumer product prices an
d by helicopter productivity per dollar that decreases with increased
purchase price, Specifically, inflation in helicopter purchase price h
as significantly exceeded the U.S. consumer price index since 1980, Wh
en measured in ton-knots, productivity per 1994 purchase price dollar
has diminished with increased size, cruise speed and added features. I
n sharp contrast, the propeller driven, fixed wing airliner industry h
as not followed the rotorcraft industry in this unsatisfactory trend.
Purchase price analysis of 120 helicopters using linear regression sta
tistical analysis has yielded a price estimating equation, This equati
on shows helicopter prices are more sensitive to installed power than
to weight empty, Inclusion of 126 General Aviation aircraft and 163 ai
rliners in the regression analysis has shown that price is linearly de
pendent on a size factor, This pseudo, universal size factor contains
both weight empty and total engine(s) rated horsepower design paramete
rs, At equal size factor, helicopters are priced about 50 percent high
er than airplanes in the commercial marketplace, This appears to be th
e premium for vertical takeoff and landing capability, Preliminary pri
ce and performance data for two emerging tiltrotors show that the heli
copter's low cruise speed problem has been solved. The rotorcraft indu
stry can now expand into the airliner marketplace if it can substantia
lly reduce the premium price for VTOL. The traditional minimum weight
empty design approach results in excessive installed power due to high
disc loading, The design approach has been necessary to meet military
requirements such as fitting helicopters inside an Air Force C-130 an
d operating tiltrotors from a Navy ship, This military oriented design
approach is wrong for commercial products, The price estimating relat
ionship developed shows that designing for minimum weight empty does n
ot equate to minimum helicopter purchase price for the commercial oper
ator, Continuing a military oriented design approach for advanced comm
ercial products such as civil tiltrotors is not recommended.