In this article I explore the implicit learning that occurs in and thr
ough doctor-patient educational encounters in general practice. Drawin
g upon a recent study of low back pain, I argue that whilst general pr
actitioners appear to dominate the process of patient education, this
process cannot be viewed simply as a repressive social control mechani
sm. Rather patients voluntarily choose to exert bodily self-controls i
n the light of patient education, due to their wider association with
freedom, health and personal choice. Patient education for low back pa
in also offers opportunities for people to liberate their subjectiviti
es so that social controls become redeployed or reappropriated for idi
osyncratic or counter-hegemonic purposes.