Quantities are naturally viewed as functions, whose arguments may be c
onstrued as situations, events, objects, etc. We explore the question
of the range of these functions: should it be construed as the real nu
mbers (or some subset thereof)? This is Carnap's view. It has attracti
ve features, specifically, what Carnap views as ontological economy. O
r should the range of a quantity be a set of magnitudes? This may have
been Helmholtz's view, and it, too, has attractive features. It revea
ls the close connection between measurement and natural law, it makes
dimensional analysis intelligible, and explains the concern of scienti
sts and engineers with units in equations. It leaves the philosophical
problem of the relation between the structure of magnitudes and the s
tructure of the reals. What explains it? And is it always the same? We
will argue that on the whole, construing the values of quantities as
magnitudes has some advantages, and that (as Helmholtz seems to sugges
t in ''Numbering and Measuring from an Epistemological Viewpoint'') th
e relation between magnitudes and real numbers can be based on foundat
ional similarities of structure.