VIRTUE ETHICS AND THE PARABLE OF THE SADHU

This article examines the various pedagogic models suggested by widely used texts and finds them to be predominately rule-based or rule dire cted. These approaches to the subject matter of business ethics are qu ite valuable ones, but we find them to leave no room for the study of the virtues. We intend to articulate our reasons for supporting a cent ral if not exclusive role for virtue ethics.