APPLICATION OF LEISURE MOTIVATION SCALE TO TOURISM

This study reports a cluster analysis derived from the Leisure motivat ion Scale of Beard and Ragheb as applied to a sample of 1,127 UK holid aymakers. In a pilot study of the full Scale the factors of the origin al research were replicated and an abbreviated version was then used t o enable a gap analysis to be undertaken between items thought importa nt and perceptions of the last holiday, while based on this a cluster analysis was undertaken. Clusters had different appreciations of holid ay destination attributes. (C) 1998 Elsevier Science Ltd. All rights r eserved.