I. Pauhofova et E. Bauerova, INCOME SITUATION AND FORMATION OF CONSUMP TION PATTERNS OF INHABITANTS IN THE SLOVAK-REPUBLIC, Ekonomicky casopis, 45(8-9), 1997, pp. 621-640
This paper aims at a mapping of the development of consumer behaviour
at the present stage of the transformation process. It has identified
the amount of manoeuvring space for the public's consumption and inves
tigates changes in their habits as regards grocery and non-grocery goo
ds and services. A household's final consumption, the tracked indicato
r of consumer behaviour, remained the highest share of GDP among eleme
nts used. Its dynamic is however not marked, compared to other markers
. It is connected with the level of income received, which in 1992 and
1993 showed only a slight rise hi die share of the revenue generated
in the economy. This refers to a complicated process of households dea
ling with price liberalisation and tile transformation recession. This
meant a significant drop in incomes for a significant part of the pop
ulation. The share of household spending in gross salaries in 1994 was
68%, in 1995, 70% and in 1996 it rose to 73.7%. Despite a marked rise
in work income, albeit regionally differentiated, their development w
as not an inflationary factor in the observed period. The household in
come situation from 1992 to 1996 was characterised by a faster rise in
gross disposable income than the growth tempo of final consumption. G
ross savings have shown a sharp increase since 1993. The predicted gro
wth in usual earnings and inflation levels in 1997 will show a further
increase in the income share distributed among the public. Stability
in the level of one-sided expense transfers (mostly taxes on the incom
es of individuals) will enable a small growth of gross savings. Despit
e the positive development of individual indicators determining the pu
blic's behaviour on the goods and services market, as well as on finan
cial markets, the sharp fall in the income situation following 1989 ha
s still not been remedied. It is predicted that the 1997 gross disposa
ble income will stand at 80% of the pre-transformation period. As rega
rds consumer habits this means that despite certain positive changes i
n quality as compared to the pre-1989 times with respect to consumptio
n (besides foodstuffs and housing), the continuing low earnings level
will prevent ally marked increases either in consumption patterns or s
avings. Income rises are only very gradual, and for most consumers is
reflected in spending on goods of daily consumption. Such limited mano
euvring space means the acquiring of the same real consumable at many
times higher nominal expenses. Strong household budgetary restrictions
have been shown to be determined during any change to consumer patter
ns. A sharp fall in real consumption prevails as a result of tile more
rapid growth of living expenses compared to nominal earnings. The dev
elopment of the internal structure of consumer prices shows that consu
mer patterns are progressively conserved in a derivatory way at lower
pay levels. The internal tension in consumption expenses, shown by the
large share of so-called obligatory outlays, is a determining charact
eristic of household budgets. The continuing large-scale grocery and p
ublic eating expenses have as their result the loss of the first-place
standing of non-grocery goods in the cost structure of ail types of h
ousehold. However, this development in the real process of consumption
is not connected with qualitative changes leading to healthier diets.
This is also illustrated by grocery consumption trends in physical am
ounts consumed. Neither are the relative smaller fall and gradual appr
oximation of service costs connected to a move to more positive dualit
y in consumer patterns. Since their primary elements are tied to livin
g, it is clear that, due to the absence of substitutes, this is a matt
er of obligatory consumption. The barrier threatening the degree of fr
ee consumer choice on the market of consumable items is that primarily
of a general low level of disposable income (on average, 1.49 to 1.7
times the minimum living level of an adult). This means that not even
die continuing positive income situation has, in the last three years,
been able to cover the fall in real consumption from the beginning of
the 1990s. Its results on consumer patterns are long term and lie in:
a continuing high share of consumer expenses for groceries, beverages
and public meals along with a continuing reduction of the physical am
ounts of these grocery groups indispensable for healthy nutrition, mos
tly in pre-pubescent children; the rising share of living expenses inc
luding accommodation maintenance expenses, the leader in the markedly
increased demands on family budgets, creating as a result serious barr
iers for young couples and for planning a family; such a rise in the s
hare of expenses for services which, in combination with the continuin
g low level of earnings and narrowing range of services provided, mean
s a gradual return to performing domestic upkeep oneself and leading g
enerally to the overburdening of women and to an increase in tension b
etween the different civilization levels of individual spheres of life
; a relative reduction in outlays on culture and training as a result
of the derivation of consumer resources, which impacts on the formatio
n of future civilization, culture and education levels and life opport
unities for the young generation in specific social groups.