OBESITY AND HEART-DISEASE AWARENESS - A NOTE ON THE IMPACT OF CONSUMER CHARACTERISTICS USING QUALITATIVE CHOICE ANALYSIS

This note examines the impact of socio-economic and demographic factor s on the likelihood that an individual is aware of the link between be ing overweight and heart disease. Results indicate that nonwhites, low er educated individuals, and those with lower income are less likely t o be aware of the link between being overweight and heart disease. Con sidering the extent of the obesity problem in the United States, these results should be used as a guide in the design of food policy and he alth education campaigns about obesity and heart disease.