This paper provides estimates of income and price elasticities of dema
nd for beer, wine and spirits in the UK and utilizes these elasticitie
s to estimate the impact of the increase in tax rates, announced by th
e Chancellor in his revised November 1994 budget, on total tax revenue
s. The estimates of additional tax revenues based on our model are low
er than those expected by the Chancellor. The results reported in this
paper suggest that if the Chancellor were to realize the revenues he
expects from taxation of alcoholic drinks he would have to increase th
e tax rates on wine and lower those on beer and spirits.