OPTIMIZING YOUR ASSOCIATIONS REVENUE THROUGH INTERNET ADVERTISING

Authors
BYRNE JA
Citation
Ja. Byrne, OPTIMIZING YOUR ASSOCIATIONS REVENUE THROUGH INTERNET ADVERTISING, Learned publishing, 11(1), 1998, pp. 17-22
Citations number
NO
Categorie Soggetti
Communication
Journal title
Learned publishing → ACNP
ISSN journal
09531513
Volume
11
Issue
1
Year of publication
1998
Pages
17 - 22
Database
ISI
SICI code
0953-1513(1998)11:1<17:OYARTI>2.0.ZU;2-G
Abstract
This article outlines the Internet advertising experiences of ACS Publ ications. It describes how ACS Publications has successfully designed a group of Websites that have increased total advertising revenue for the American Chemical Society. Detailed accounts of each ACS Website, advertising strategy, and Website development are all discussed in thi s article.