ONLINE JOURNAL MARKETING STRATEGIES

Publishers and learned societies in the scientific marketplace are fac ed with new challenges as they move their existing journals from the t raditional print format and distribution to an electronic environment. Many of the traditional marketing approaches need to be modified to r eflect new features and benefits that online publications offer. In ad dition, the electronic environment, specifically the World Wide Web (W WW) offer different types of opportunities beyond traditional marketin g channels. The following paper will cover several different aspects o f marketing electronic journals: traditional marketing considerations; translating traditional methods into electronic marketing strategies; and an emerging marketing channel referred to as the virtual communit y.