What is good prescribing? In this paper we will look at the kinds of c
riteria which are relevant to evaluating prescribing. In particular we
wish to challenge, or at least re-frame, the picture of prescribing a
s an essentially technical process. In so doing we hope to indicate so
mething more general about the power, and limitations, of technical ra
tionality in health care, and to contribute something to work in healt
h care technology assessment. Finally we hope this discussion will act
as a stimulus towards a much needed revision of the way 'good' prescr
ibing is defined by current policies, guidelines and protocols. (C) 19
97 John Wiley & Sons, Ltd.