D. Ariely, COMBINING EXPERIENCES OVER TIME - THE EFFECTS OF DURATION, INTENSITY CHANGES AND ONLINE MEASUREMENTS ON RETROSPECTIVE PAIN EVALUATIONS, Journal of behavioral decision making, 11(1), 1998, pp. 19-45
Two experiments were conducted to examine the effects of various facto
rs on retrospective pain evaluation. The factors examined in Experimen
t 1 were the rate and pattern of change, the intensity (particularly t
he final intensity), and the duration of the painful experience. Exper
iment 2 manipulated these factors and, in addition, examined the effec
t of continuous (on-line) ratings on the overall retrospective evaluat
ion. The two experiments utilized different pain modalities, heat in t
he first and mechanical pressure in the second. In addition, all subje
cts in Experiment 1 experienced stimuli with the same physical magnitu
de, while in Experiment 2 stimuli were individually tailored to make t
hem subjectively equivalent. In both experiments, subjects were presen
ted with a series of painful stimuli and evaluated the intensity of ea
ch stimulus immediately upon its termination. The stimuli themselves w
ere composed of multiple intensity levels that differentially changed
over time (Intensity-Patterns). Subjects' on-line ratings in Experimen
t 2 closely mirrored the physical patterns of the intensities. The mai
n conclusion from both experiments is that the retrospective evaluatio
ns of painful experiences are influenced primarily by a combination of
the final pain intensity and the intensity trend during the latter ha
lf of the experience. In addition, results indicated that duration has
little impact on retrospective evaluations for stimuli of relatively
constant intensity. However, when the stimulus intensity changes over
time, duration does play a role. Finally, the task of continuously rep
orting the stimulus intensity had a moderating impact on the retrospec
tive evaluations. (C) 1998 John Wiley & Sons, Ltd.