BUYER-SELLER RELATIONSHIPS IN A FOOD MARK ETING CHANNEL - THE CASE OFBEEF MEAT

Within thirty years, modem distribution has become the first beef meat marketing channel. At the same time, a beef processing industry has e xpanded. Using data from a personal survey to larger firms of these se ctors, the author emphasizes how the requirements of the retailer, thr ough a regulation (''cahiers des charges''), allow it to control the t ransaction and generate an adaptation process on the part of suppliers .