INFORMATION AND COMPETITIVE ADVANTAGE - THE RISE OF GENERAL-MOTORS

During the mid-1920s Alfred P. Sloan instituted a number of innovation s de signed to provide the operating divisions at General Motors with more accurate and more timely information regarding final consumer dem and. These innovations have not received much attention in attempts to explain General Motors' remarkable rise to dominance of the U.S. dome stic automobile industry. The present article reviews these events and provides statistical tests affirming the success of these innovations at the same time as General Motors' increases in profitability and ma rket share.