We calculate radiative corrections to the light-cone sum rule for the
semileptonic form factor in B --> pi ev decays and thus remove the maj
or uncertainty in determining the CKM mixing angle \V-ub\ by this meth
od. We discuss the remaining uncertainties and perspectives for furthe
r studies. The structure of the radiative corrections suggests factori
zation of soft (end-point) and hard rescattering contributions in heav
y-to-light decays in the heavy quark limit. (C) 1998 Elsevier Science
B.V.