SEX-DIFFERENCES IN STIPULATED PREFERENCES IN PERSONAL ADVERTISEMENTS

A study was conducted on the content of personal advertisements using data from 259 placements in a national English newspaper. Univariate s tatistical tests and a multivariate classification analysis confirmed the previous findings in American studies of women seeking financial r esources and men offering financial resources and seeking physical att ributes. In contrast to previous studies, women are not significantly more likely to describe physical attributes than are men. Univariate s tatistical tests suggest a new finding of lesser offers of commitment by men.