Photon correlation spectroscopy was employed in both the polarized (VV
) and depolarized (VH) geometries in order to investigate the dynamics
of concentration and orientation fluctuations of model hairy-rod poly
(p-phenylenes) in semidilute solution. These materials possess a large
inherent optical anisotropy, which allowed the unambiguous detection
of orientation relaxation. By probing the dynamics in two solvents of
different qualities, chloroform, a good solvent, and toluene, it was p
ossible to distinguish nearly molecular from aggregate processes. Two
modes were detected in the VV correlation function: the fast cooperati
ve diffusion, D-c, which increased nearly linearly with concentration
(D-c/D-o - 1 similar to c(0.9)), and a slow mode, D-slow, which slowed
with concentration (D-slow similar to c(-1)). The latter process was
assigned to the self-diffusion of small aggregates, as confirmed by in
dependent pulsed field gradient NMR measurements. Broad VH correlation
functions were obtained at high concentrations and revealed the prese
nce of a dominant mode exhibiting a decay rate, Gamma(VH) which decrea
sed with increasing q and concentration (Gamma(VH) similar to c(-0.25)
). This mode was assigned to orientational correlations in space, due
to some local ordering of parts of the molecules. These findings canno
t be accounted for by the existing theories.