ADVERTISING - DONT FORGET THE INTERNAL AUDIENCE

Authors
LANDRY JT
Citation
Jt. Landry, ADVERTISING - DONT FORGET THE INTERNAL AUDIENCE, Harvard business review, 76(2), 1998, pp. 17
Citations number
NO
Categorie Soggetti
Business
Journal title
Harvard business review → ACNP
ISSN journal
00178012
Volume
76
Issue
2
Year of publication
1998
Database
ISI
SICI code
0017-8012(1998)76:2<17:A-DFTI>2.0.ZU;2-O