A SPECIAL ISSUE CO-SPONSORED BY THE MARKETING-SCIENCE-INSTITUTE ON THE SUBJECT OF REALLY NEW PRODUCTS

Authors
BAYUS BL GRIFFIN A LEHMANN D
Citation
Bl. Bayus et al., A SPECIAL ISSUE CO-SPONSORED BY THE MARKETING-SCIENCE-INSTITUTE ON THE SUBJECT OF REALLY NEW PRODUCTS, The Journal of product innovation management, 15(2), 1998, pp. 108-110
Citations number
4
Categorie Soggetti
Management,"Engineering, Industrial
Journal title
The Journal of product innovation management → ACNP
ISSN journal
07376782
Volume
15
Issue
2
Year of publication
1998
Pages
108 - 110
Database
ISI
SICI code
0737-6782(1998)15:2<108:ASICBT>2.0.ZU;2-D